The aim of the partnership between stichd, a subsidiary of the PUMA Group, and Schweitzer was to design, develop and multiply new trackside retail spaces.

Within the framework of strict specifications, we developed and realised structures that could be assembled and dismantled quickly and easily and transported around the globe according to the Formula 1 schedule.

The choice of technology and materials was fundamental to a successful multiplication process. So was the introduction of a new modular VM strategy to improve the customer experience at each location. Appropriately developed product stands and add-ons emphasise the products, depending on the distribution strategy.

With our unique retail approach of Design + Build and Multiplication, we turn the customer’s vision into reality.