A new concept for the beauty brand

A new look & a fresh store concept transform the reopened Douglas flagship store on Frankfurt’s Zeil into a premium beauty destination. Europe’s largest branch of Douglas displays the company’s new brand concept & logo, a unique range of goods & innovative services. 

Perfumes for men & women can be found on the second floor, while a redesigned third floor offers top-class skincare & beauty brands. Here, you’ll find the “Natural” section, which offers natural cosmetics brands, “Lab”, with dermatological brands, & “Korean”, with Asian brands. Beauty services are the focus of the redesigned third floor, which is home to a blow dry bar & beauty spa in addition to the hair salon. The upper stories have a fresh, glamorous look: light colors & pastel tones combine with natural materials to communicate the brand’s philosophy.