EDEKA's Store of the Future, Nauen
CHALLENGE & CONTEXT
The regional enterprise EDEKA Minden-Hannover and Schweitzer marked another milestone in the history of both companies with EDEKA’s Store of the Future in Nauen. The customer requested assistance with building and developing the most sustainable and innovative supermarket in Germany.
CONCEPT
The slogan ‘The future is…’ serves as the overall concept and pervades throughout the store, with a focus on generating sustainability by stripping away excess.
That means everything superfluous was omitted from both the store’s architecture and the entire shopfitting process. As a partner for shopfitting, store design and cooling, we developed and implemented innovative solutions to satisfy the customer’s sustainability requirements.
The store concept aimed to support the pleasant atmosphere created by its unique timber architecture, throughout shopfitting, furniture and graphics.
HIGHLIGHTS
A SUSTAINABLE APPROACH TO SHOPFITTING AND STORE DESIGN
While steel or solid wood were used in the shopfitting, neutral colors and the pared-back use of materials contribute to creating a lighter ambiance and heighten the focus on product presentation.
The amount of cladding and the number of decorative elements have been minimized, while all the decorative components and furniture are made of recycled materials or were obtained from flea markets and second-hand shops.
Suspended 3D elements made of recycled PE materials help customers to find their way around the store. These, along with any printed graphics, can be fully recycled at the end of their lifespan.You can download your copy of our booklet here.
WATERLOOP: THE MOST ENERGY- EFFICIENT REFRIGERATION TECHNOLOGY
All the wall cabinets, island-site cases, self-service and serviced counters in the fresh areas come from the Schweitzer production facilities and are self-containted. This means that the fresh departments can be dismantled, expanded or converted quickly and easily.
