The Fresh Food Market brand is part of the renowned and long established Al Mansour Holding Group. As founders of the highly acclaimed supermarket chains Metro Markets & Kheir Zaman, they significantly contributed to developing the concept of food retailing in Egypt.

Concept

The aim of the store concept is the utmost customer satisfaction by providing an impeccable service throughout the whole shopping experience. From the food and fresh counters, over the several seating areas, to the checkout zones providing a customized packing service – the customer’s satisfaction is always at the center of attention. The overall design concept stands out by its unique approach that follows the current trends in fashion and luxury in order to address a young and wealthy target group. The minimal approach on the inside represents a high contrast to the luxurious use of colors on the outside.

Highlights

. Dichroic foil that reflects the sunlight in a myriad of colors was applied to the curvy façade. Depending on the solar radiation and the time of day, the foil shines in different colors that reflect on the exterior and interior of the market, continuously changing the atmosphere.

. Leading from both entrances towards the shopping space, the Palladian flooring provides an outstanding eyecatcher. Made of Egyptian marble, it creates an impressive patchwork that required highly qualified craftsmanship.

. The fresh and gastronomy departments have flexible counters that can be transformed from service to selfservice as necessary. A dedicated pop-up island can be quickly implemented and adapted to trends, seasons and events.

. As part of the branding concept, the Interstore experts developed a series of messages, applied on counters and panels, that accompany the customer flow with a friendly wink: “Whatever is yummy, goes into my tummy.” or “A Smile is the prettiest thing you can wear”.

. The dichroic foil served as inspiration for the impressive visual merchandising concept. Colours and shapes were taken from the colour spectrum of the foil and appear throughout the store. Each food island was assigned its own colour with accessories and other decorative elements that can be changed in colour.

You can download your copy of our booklet here.