Fresh design and a
revitalissed assortment
For the new Inkoop in Harpstedt, the owner family Oetken
have made their promise a reality: to build an incomparable
market for the region.
Through the entire architecture & design for the store, emphasis has been placed on the use of efficient energy management systems & sustainable components.
High windows create a light-filled ambience. Local specialists
and suppliers have found a new home in the market. For
example, the integrated flower shop offers customised
bouquet arranging, while the local butcher displays a wide
range of regional products directly to his customers. Bee
hives on the roof produce honey that can be directly
purchased in the market. Other highlights include tasting
corners & in-house fish smoking turn the weekly shop into a
special experience.
Concept
- Fresh food and specialist departments run like a red thread throughout the entire store, ensuring an exchange between customer and specialist staff along the shopper journey.
- Playful house structures help to call out expertise at specialist departments, landing both a modern and homely market feeling.
- Graphic elements are an extension of the clear and timeless design concept, serving to orientate customers around the store.
- A reduced colour palette and a clear choice of natural materials underline the dynamic clean modernity of the day-lit store environment.
From the first appointment to the final handover of the store, we could rely on the expertise and availability of our partner in every project. The designers and planners understood our vision and enriched it with their experience and creative ideas. From the concept to the implementation and final assembly, we have felt well taken care of and understood in every detail. We are really satisfied with the entire collaboration with Schweitzer.
Gesa Oetken
Leitung Einkauf/Vertrieb
