For the MARKTKAUF location of the regional company EDEKA Minden-Hannover in Löhne, the shopfitters from Schweitzer, together with the retail design experts from Interstore, designed and implemented a new store and graphics concept - while the shop was open and with a refurbishment time of over 2 years.

The MARKTKAUF sales format basically comprises large, modern sales areas with a focus on quality and variety in the areas of fresh produce, food and non-food: a self-service department store. The challenge for us was to realize an exciting and clear customer guidance system despite the wide range of goods on offer and a sales area of over 9000m².

Thanks to our layout concept, it was possible to create varied and colorful accents that provide emotional highlights across the entire store area.

The new main entrance provides shoppers with direct access to the spacious catering area with plenty of cozy seating. The seating area was deliberately placed in front so that there are no visible checkouts at the entrance to the store, but to welcome consumers with a cozy lounge area. A large drinks market was designed as an appendix to the store with a separate entrance and checkout, which is nevertheless connected to the entire store area.

Recessed ceilings, distributed selectively across the entire area, create a pull effect, starting at the checkouts, which leads shoppers into selected departments.

The non-food departments were, characteristically for MARKTKAUF, located at the front of the store and are characterized by a homely atmosphere with warm colors. The pink-colored beauty department positioned at the store entrance is particularly striking. 

The highlight of the market is located at the back: a marketplace with brightly colored fresh produce departments and an extensive fruit and vegetable section. The fresh produce areas stand out from each other in terms of color and thus contribute to a special market feeling. From the fruit and vegetable department, shoppers have a perfect overview of the market square, making it easier to find their way around the store.

At the customer's request, the town of Löhne and important elements from the region (bridges, trains, etc.) were incorporated into the wall design. The lettering ‘HALLO Löhne’ and views of the Löhne area extend from the Mopro department to the market square, emphasizing the connection with the region.

The wine department boasts a wine bar, while a whiskey and gin wall in the drinks market offers a special highlight.

MARKTKAUF stands for value for money and product variety: the clearly emphasized gondola heads reflect this premise and offer consumers a clear overview of promotional products and special offers.

You can download your copy of our booklet here.