Supporting the repositioning of SportX Migros through pilot projects

In October 2022 SportX Migros, part of the Migros specialist retail network, opened two new prototype “Future stores” in Schönbühl & Crissier, with a new name & brand identity, and serving as pilots for the development of the sports retail chain future design & positioning across its network of 50 shops.

Schweitzer worked closely with the client & design team to translate the creative retail vision of Instinct Laboratory Ltd, a consulting agency, into functional & roll-out ready furniture.

Though a process of continuous feasibility studies & optimisation of type sheets & construction drawings, Schweitzer successfully delivered against a defined budget & tight timeline, enabling SportX Migros to achieve a major milestone in its re-positioning journey.