The partnership between the world’s leading natural and organic foods retailer, Whole Foods Market Inc. and Schweitzer involves the development of a new store format: the Whole Foods Market Daily Shop.

Ranging between 7,000 to 14,000 square feet, the quick-shop stores will pave the way for expansion in dense, metropolitan areas. 

The first prototype store has opened its doors to the customers on September 18th, 2024, in Manhattan, New York City.

Whole Foods Market Daily Shop will provide a convenient option for grab-and-go meals and snacks, weekly essentials, and a quick, easy destination to pick up ingredients to complete a meal - all based on an all-organic product offer.

Schweitzer and its sister agency Interstore oversee both the development of the store concept and the fit out of the actual market.
The project also involves the introduction of custom-made refrigeration, produced in our own production sites in Italy. This state-of-the-art cooling technology allows display cases and counters to be quickly and easily connected and removed without affecting the rest of the circuit. Furthermore, 90% of the refrigeration furniture can be connected to a Waterloop refrigeration system.

The cooling units have been custom-made for and designed together with our client, both to achieve an impeccable product presentation and apt to fit all the store’s requirements, also for future rollouts.

The goal of the store concept was to provide our client with a flexible space, easily and rapidly adaptable to changing seasons, trends and consumer needs. Hence, the development of a design concept that is based upon achieving the maximum output with a minimum input in terms of material usage.

The color palette plays with the client’s corporate colors green and white as well as the graphics on the walls support the friendly and approachable look and feel of the store. With the substance of the space basically unchanged, brick walls and wooden elements in their simplicity emphasize the successful product presentation. The whole store concept aims at making the product the king.

The lighting concept, elaborated with our partner Imoon, works with spotlights accentuating selected products and providing them with a bigger stage to catch the customer’s attention.

This new store format for daily shopping features a targeted product offer with everything from fruit and vegetables, fresh bread, dairy and frozen products, over easy meals and snacks to beauty products and flowers. The go-to neighborhood market for the quick stop on the way home or the weekly grocery shopping trip.

In the months to come two more stores will follow in Manhattan, New York.

You can download your copy of our booklet here.